BALLYHOO 1931 - 1939 Dell Publishing Co.
Of the early satire magazines Ballyhoo most resembles MAD in the parody ads scattered around the magazine as well as some of it's features. Originally started as a weekly magazine and showcased talent such as Dr. Suess. The publication ran until 1939 then two additional attempts to resuscitate in 1948 and then in 1952 were not successful with the magazine finally folding in 1954, ironically less than a year before MAD became a monthly slick magazine.
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I haven't read any of the original '30's issues of Ballyhoo, but I have all of the revival ones from 1948 and the '50's. From reading these, I find it to be a witty, well-written humor magazine, clearly an inspiration for Mad magazine in spots (especially the ad parodies).
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